All Lures
Our collection is a blend of tried-and-true classics and innovative designs, ensuring you have the upper hand in any fishing scenario. From lifelike swimbaits that mimic prey to suspending twitch baits that catch the light just right, we've got a lure for every condition and target species.
Each lure in our range is crafted with precision, designed not only to attract fish but to withstand the rigors of casting, trolling, and the inevitable tug-of-war with your next big catch.
- Berkley Gulp Saltwater Shrimp Lure $8.79 /Root Beer GoldSugar and Spice GlowNew PennyPearl WhiteNatural ShrimpNew Penny ChartreuseGlow ChartreuseGlowGlow/ChartreuseNew Penny FleckPearl White PinkPearl White ChartreuseChartreuseCajun Purple/ChartreuseNuclear ChickenRoot Beer Gold/ChartreuseMoltingNEW PENNYAvailable in 18 colors
- Gulp! Alive! $19.99 /New Penny/ChartreuseColor AssortmentNatural ShrimpRoot Beer/Gold/ChartreuseChartreusePearl WhitePink ShinePearl White/ChartreuseAvailable in 8 colors
- Berkley Gulp Saltwater Swimming Mullet From $5.99 /Pink ShinePearl WhiteGlowChartreusePinkGreen PrawnPearl White/PinkPearl White/ChartreuseRoot Beer Gold/ChartreuseAvailable in 9 colors
- Berkley Gulp Alive Saltwater Shrimp From $19.99 /New PennyMoltingNatural ShrimpPearl WhiteAvailable in 4 colors
- Berkley Cane Walker Saltwater Lure $9.99 /Red HeadMulletPinkyBlack ChromeBoneMangrove MinnowBlue BulletHD PinfishBlack GoldHD PilchardAvailable in 10 colors
- Berkley Choppo Saltwater Lure $12.99 /PinkyBoneMulletBlue BulletMangrove MinnowHD PilchardRed HeadBlack ChromeBlack GoldHD PinfishAvailable in 10 colors
- Berkley Gulp Saltwater Grub Lure $6.99 /Nuclear ChickenPearl WhiteChartreusePink ShineSalmon RedAvailable in 5 colors