Hard Plastic

Features: X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted...

Features: DTX 165 Minnow, 3.75oz, Dives to 35 feet, Can be trolled from 4kn-12kn, Gorilla through wire system for ultimate strength, Features paten...

Features: Dives to 40ft at up to 12kn troll speed, Guaranteed to swim straight thanks to the Patent Pending Autotune system, Super Strong Full wire...

Features: The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming acti...

Features: Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished both in an aggressive "Slashbai...

Features: The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Xtreme fla...

Features: The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to...

Features: DTX 140 Minnow 1.75oz, Dives to 30ft, Can be trolled from 2kn-10kn, Runs super deep at slow speeds, ideal for kayak to high speed offshor...

Features: The 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. Designed to be fished in ...

The Tsunami Zig Jig Pro lures have what it takes to put more game fish on the deck or on the beach. These lures feature a tank tested design that d...

Features: Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkl...

Features: The brand new High Speed Vibe is a realistic lure manufactured to match baitfish found up and down the Atlantic and Pacific coasts. This ...

The SLIPSTREAM 280 Flying Fish is a revolutionary heavy duty Hybrid lure that has been designed to perfectly mimic a flying fish in both appearance...

Features: Whether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. C...

Features: Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley...

Features: The 3DS Minnow is a tournament-level hardbait that has a tight wiggle action when fished with a straight retrieve, This flat-sided bait, ...

Features: This new style Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing dow...

Features: The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” whic...

Features: The radically erratic side-to-side swimming action and brilliant Prism Flash attracts all types of game fish. Durable clear coated outsid...

Features: The radically erratic side-to-side swimming action and brilliant Prism Flash attracts all types of game fish. Durable clear coated outsid...