Lures

Everything you love about our 5” baits, in a 3” size! Hand poured one at a time for realistic color blends High end pigments and realistic color ...

 No Live Bait Needed The 5" paddletail is designed to be one of the most versatile big game saltwater swimbaits you can find.  Most swimbaits offe...

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on th...

These lil mullets have a perfect finger mullet profile Designed to be fished with any EWG 4/0 or 5/0 bass hooks, weighted or unweighted (screw loc...

The Sinister Swim Tail (S.S.T.) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have un...

Features: X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned...

Features: These JYGs are the first to be designed, tested, and brought to market. They are symmetrically constructed with an unbalanced weight dist...

Features: Made for slow pitch jigging. Many different colors and sizes to accomadate your jigging needs. Just tie 'em on and let 'em drop!

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Gator Spoons are built with quality and durability, with the ability to literally last a lifetime! These lures have fantastic action and are great ...

The Sinister Swim Tail XL has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have undergon...

The Mustad Yellowtail Jig Head range is the product of 18 months of development and intensive work with Mustad pro staffers. Mustad used a proprie...

Features: DTX 165 Minnow, 3.75oz, Dives to 35 feet, Can be trolled from 4kn-12kn, Gorilla through wire system for ultimate strength, Features paten...

Features: The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

Features: Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), th...

The Savage Gear TPE 3D Crab is one of the best crab imitations available. The TPE Crab's realistic action and spot-on colors make for an irresistib...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned...