Soft Plastic

 No Live Bait Needed The 5" paddletail is designed to be one of the most versatile big game saltwater swimbaits you can find.  Most swimbaits offe...

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on th...

The Sinister Swim Tail (S.S.T.) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have un...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

The Sinister Swim Tail XL has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have undergon...

Features: The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

The Savage Gear TPE 3D Crab is one of the best crab imitations available. The TPE Crab's realistic action and spot-on colors make for an irresistib...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned ...

Features: Most durable saltwater swimbait on the market thanks to 10X Tough ElaZtech® construction, Deep profile mimics deep-bodied baitfish, Swims...

Features: Swims when sinking and vibrates when lifted, the first time this has ever been incorporated into the same lure. Typically fished in shall...

With our NLBN 8" series we had one thing in mind, Big Fish, Big Baits!The NLBN 8" paddle tail was designed to be fished in any amount of current. T...

Features: Swims when sinking and vibrates when lifted, the first time this has ever been incorporated into the same lure. Typically fished in shall...

The Crusty Crab has been modeled on the common Shore Crab. It is perfectly balanced to always flip onto its belly when cast. With rapid vibration l...

Features:10X Tough ElaZtech® construction for extreme durability, even in the harshest saltwater environments, impregnated with 100% natural Pro-Cu...

Features: The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

Features: The deep body profile combined with finely tuned internal weights delivers a soft vibration bait that sinks level and does not spin when ...

Features: Oversized 10" fish-shaped jerk bait ideal for a variety of big-fish applications, Extremely soft yet tear-resistant ElaZtech construction...

Features: Full-bodied, 8 inch swimbait ideal for targeting big bass, bull redfish, yellowtail, calico bass, muskie, pike, barracuda, jacks, bluefis...

5-Pack

Features: The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

Features: The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation...

Features: The deep body profile combined with finely tuned internal weights delivers a soft vibration bait that sinks level and does not spin when ...