Topwater

Available in two sizes, this new style Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tai...

Features: The 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. Designed to be fished in ...

Features: The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topw...

The Tsunami Zig Jig Pro lures have what it takes to put more game fish on the deck or on the beach. These lures feature a tank tested design that d...

Features: Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkl...

The SLIPSTREAM 280 Flying Fish is a revolutionary heavy duty Hybrid lure that has been designed to perfectly mimic a flying fish in both appearance...

Features: Whether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. C...

Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Designed with the same body shape and dea...

Features: Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley...

Features: This new style Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing dow...

Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Designed with the same body shape and de...

Features: Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog....

Features: The LiveTarget Glass Minnow Bait Ball Poppers take Livetarget’s revolutionary Bait Ball Series to the water’s surface. Each bait is mould...

Features: The LiveTarget Glass Minnow Bait Ball Poppers take Livetarget’s revolutionary Bait Ball Series to the water’s surface. Each bait is mould...

Features: A lure for big fish such as Largemouth Bass and Northern Pike. Slim profile. Especially effective over submerged grass and timber. Intern...

Features: The Frog Popper is making waves, literally. Spitting and popping across the surface, the sound and surface commotion calls fish in from a...

Features: LIVETARGET's patent pending Injected Core Technology (ICT) creates an extremely versatile soft lure that is just as effective on the surf...

Features: The LIVETARGET Bluegill (wakebait) Is An Ideal Choice When Bass, Walleye And Northern Pike Are Feeding On Sunfish. This Particular Model ...

Features: exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to ...

Features: Floating balsa wood bait featuring a water-churning stainless steel propeller that sputters like a wounded baitfish on crank and pause re...