Yo-Zuri Lures

Available in two sizes, this new style Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tai...

Features: The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to...

Features: The 3D Inshore Pencil is a topwater walking bait with excellent balance for quick starting action around cover. Designed to be fished in ...

Features: The brand new High Speed Vibe is a realistic lure manufactured to match baitfish found up and down the Atlantic and Pacific coasts. This ...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow s...

Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Designed with the same body shape and dea...

Features: The 3DS Minnow is a tournament-level hardbait that has a tight wiggle action when fished with a straight retrieve, This flat-sided bait, ...

Features: This new style Pencil has an action unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing dow...

Features: The radically erratic side-to-side swimming action and brilliant Prism Flash attracts all types of game fish. Durable clear coated outsid...

Features: The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” whic...

Features: The radically erratic side-to-side swimming action and brilliant Prism Flash attracts all types of game fish. Durable clear coated outsid...

Features: Brilliant crystal fish attracting reflection, Responsive darting action, Bleeding Ruby & UV Sapphire balanced weight insert, Durable ...

Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Designed with the same body shape and de...

Features: The patented Power Body, flat forged stainless steel hooks and stainless steel ball bearing swivels; this is most durable trolling lure o...

Features: The 3DS Minnow 4" features a unique diamond-shaped lip that causes the bait to run true even in strong currents or when fishing from an e...

Features: Brilliant crystal fish attracting reflection, Responsive darting action, Bleeding Ruby & UV Sapphire balanced weight insert, Durable ...

Features: The 3D Magnum features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the most durable trolling l...

Features: The Yo-Zuri Rattl’n Vibe is a lipless vibrating style of lure that has a distinct rattle. he weight and BBs inside the Rattl’n Vibe incre...

Features: Brilliant crystal fish attracting reflection, Responsive darting action, Bleeding Ruby & UV Sapphire balanced weight insert, Durable ...

Features: The 3D Magnum Deep Diver features a tough ABS Resin body, 3X strong treble hooks and through wire construction making it the most durable...

Features: The Yo-Zuri 3DB Minnow lures are made with the universal minnow shape. These lures can be used with a variety of fishing techniques such ...