Lures

Everything you love about our 5” baits, in a 3” size! Hand poured one at a time for realistic color blends High end pigments and realistic color ...

ES Lures are an OBX special that are hand made in Charlottesville, VA! Also seen on Bama Beach Bums OBX series for YouTube! These metals are great ...

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly...

Banana style jig is flicked off of the bottom to imitate a crab or shrimp. Great for pompano, sheepshead, mackerel and other inshore species. Each ...

The 5" paddle tail is designed to be one of the most versatile big-game saltwater swimbaits you can find. Sweep it along bottom or roll it through...

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the ...

The Lil Mullet is a 5.5 inch topwater/ sub-surface fluke style soft plastic with a perfect finger mullet silhouette . This bait pairs up nicely wit...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put ...

ES Lures are an OBX special that are hand made in Charlottesville, VA! Also seen on Bama Beach Bums OBX series for YouTube! These metals are great ...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Hand tied flare-hawk style synthetic hair jigs. Tied on an 8/0 size hook, these jigs are designed for the toughest of saltwater predators. Very pop...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing ...

The Sinister Swim Tail (S.S.T.) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have un...

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with ...

Shimano Butterfly Flat-Fall Jigs add a totally unique dimension to the butterfly jigging technique. The jig can be easily worked by free spooling t...