Featured Products

Fish Gum's Cut-N-Chunk bait combines all the scent found in crab, sand fleas, shrimp, clams, and more into one SCENTED FLAVOR. FISHGUM is the ONLY ...

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly...

The 5" paddle tail is designed to be one of the most versatile big-game saltwater swimbaits you can find. Sweep it along bottom or roll it through...

Innovation never sleeps and neither do we! With more than a year in the making, we are proud to introduce the new "Bummy Stick".  From Matthew Isb...

The Sinister Swim Tail (S.S.T.) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have un...

Reel Features: Never satisfied with just good enough, Shimano always finds another way to improve the fishing experience. The Stradic FL now featur...

Penn Battle III DX Spinning Reels are built tough to withstand whatever the saltwater angler puts these reels through. The Battle III DX reels are ...

When fishing with soft plastics in deeper water we found that most of the jigheads we were using would lose their finish from scraping around the s...

The Symetre needs no formal introduction, the name resonates with anglers for fishing performance and versatility. Constructed on a high-quality gr...

The Sinister Swim Tail XL has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have undergon...

After countless hours of research and development the flagship of Ninja Dagger Surf rods was born. This rod was designed by fisherman for fisherma...

Features: It’s time to take speed to the next level with our new Banshee Rod model! We spent a ton of time developing a new line to emphasize even ...

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly...

The tubular sand spike is 47.5” long and 2” diameter tube. This sand spike features a UV plastic to cap that protects your reel and also doubles as...

Angler's Choice venting tool quickly releases air from reef and bottom fish that have been brought to the surface too quickly. With a non-slip grip...

A 360 degree screw-in sideplate removes to need for traditional sideplate screws, allowing for a more compact and more weather resistant housing. ...

Rod Features: Premium-quality SCII graphite, Hard aluminum-oxide guides with black frames, Fuji ECS reel seat with black hood on casting models, Sp...

With our NLBN 8" series we had one thing in mind, Big Fish, Big Baits!The NLBN 8" paddle tail was designed to be fished in any amount of current. T...

The Valiant is the first of an entirely new generation of reels designed with CVX® technology. Created with a precise, powerful performance in min...

High-quality ruler to safely measure your catch. Designed to create a barrier between the fish and the sand, rocks, or asphalt. Remember, always re...

The Assault Rod brings a unique blend of power and sensitivity to a very light weight blank, powerful yet elegant. This rod design focuses on bring...

The Osprey Carbon Edition (CE) Spinning Reel is the shallow water enthusiast's dream reel. Starting at 6.5 oz with up to 24 lbs of Drag Capacity an...