Soft Plastics

Everything you love about our 5” baits, in a 3” size! Hand poured one at a time for realistic color blends High end pigments and realistic color ...

The 5" paddle tail is designed to be one of the most versatile big-game saltwater swimbaits you can find. Sweep it along bottom or roll it through...

After years of testing out all different color patterns, there has been 1 that has consistently proven to be a top performer in the entire spectru...

Product Description The 5” Dirty Boxer is the curly tail grub you’ve been waiting for. It’s very durable and never fights fair. Six baits per pa...

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the ...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put ...

Pure Flats produces some of the best artificial lures to catch large trout, redfish, snook, founder and bass. Our lures are proven, helping anglers...

The Lil Mullet is a 5.5 inch topwater/ sub-surface fluke style soft plastic with a perfect finger mullet silhouette . This bait pairs up nicely wit...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

You'll think it's magic the way the new Vudu Shrimp catches fish! The New Vudu Shrimp has a Kevlar weave through the body giving itstrength and dur...

The wait is finally over!!! Everything we love about the Little Mullet, in a 4" profile. Ultra-realistic mullet imitation. This bait can skip, wake...

4.75” (5 to a pack) Speckled Trout catching, Flounder flipping, Redfish slaying machine. This lure was designed for all things inshore fishing. The...

The Sinister Swim Tail (S.S.T.) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have un...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

A killer blend of just about everything inshore species feed on. Anchovies, sardines, mullet, menhaden, shrimp, squid and ghost shrimp make this ge...

Capt. Lane's Sacalait Series Baby Ghost Capt. Lane has shrunken down his famous Ghost minnow to a 2 inch version.  Great for fishing sacalait, flou...

The SQUIDTREX uses pat. pending technology to combine a soft rattles lure into a squid shaped body to produce a unique action designed to trigger b...

The 4” Butt Kicker features an extra-large boot and thick body for greater swim action. Available in 8 colors 6 baits per package Scent Release Le...

The Sinister Swim Tail XL has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have undergon...

Entice more fish to bite with the Dockside Bait and Tackle Matrix Shad. This saltwater swimbait sports a paddle tail that perfectly imitates young...

With our NLBN 8" series we had one thing in mind, Big Fish, Big Baits!The NLBN 8" paddle tail was designed to be fished in any amount of current. T...