Soft Plastics

Everything you love about our 5” baits, in a 3” size! Hand poured one at a time for realistic color blends High end pigments and realistic color ...

The 5" paddle tail is designed to be one of the most versatile big-game saltwater swimbaits you can find. Sweep it along bottom or roll it through...

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the ...

The Lil Mullet is a 5.5 inch topwater/ sub-surface fluke style soft plastic with a perfect finger mullet silhouette . This bait pairs up nicely wit...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

The Sinister Swim Tail (S.S.T.) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have un...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put ...

The Sinister Swim Tail XL has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have undergon...

After years of testing out all different color patterns, there has been 1 that has consistently proven to be a top performer in the entire spectru...

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure se...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Anglers seeking to mimic deep-bodied inshore forage like menhaden, pinfish, threadfin, pilchards, croakers, or shad make the Scented PogyZ their go...

The CRUSTY CRAB has been modelled on the common Shore Crab. It is perfectly balanced to always flip onto its belly when cast. With rapid vibration ...

The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishi...

A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Perfe...

With our NLBN 8" series we had one thing in mind, Big Fish, Big Baits!The NLBN 8" paddle tail was designed to be fished in any amount of current. T...

Soft plastic repair glue! Save all your torn baits and repair like new. Usually after a night of fishing, we'll have a handful of baits to repair. ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

Cobia. Tarpon. Tuna. Muskie. Yellowtail. Kingfish. Grouper. Bluefish. Mahi. Pike. Amberjack. Coastal waters, reefs, bluewater and northern lakes ar...

For several years, big-water anglers have been requesting a super-sized swimbait with the unparalleled action and durability of our ElaZtech® mater...

The Live Target Herring is the perfect bait for finicky stripers and other bass. The oscillating rhythm created by the pulse tail is sure to entice...

A crisp walking hollow belly frog with an innovative dual chamber designthat effectively addresses the fundamental challenge facing hollow bodysurf...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...