Features: Yo-Zuri’s proprietary blend of 100% Fluorocarbon, coupled with our “penchant for perfection” during the extrusion process, allows us to p...

Features: Strongest and most abrasion-resistant monofilament on the market, Utilizes an open and user-friendly wrist spool, Nearly INVISIBLE underw...

Features: Vivid, oversized 3D eyes for maximum attraction, Built with heavy-duty 2/0 black nickel Mustad® UltraPoint® hooks, Super-sharp conical ke...

The Sinister Swim Tail (S.S.T.) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have un...

Reel Features: Never satisfied with just good enough, Shimano always finds another way to improve the fishing experience. The Stradic FL now featur...

When fishing with soft plastics in deeper water we found that most of the jigheads we were using would lose their finish from scraping around the s...

Features: The best value casting, jigging and trolling braid on the market, Abrasion resistant, soft, supple, and super tough, make this the ultima...

The Sinister Swim Tail XL has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have undergon...

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly...

 No Live Bait Needed The 5" paddletail is designed to be one of the most versatile big game saltwater swimbaits you can find.  Most swimbaits offe...

The Sinister Swim Tail (S.S.T.) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have un...

Reel Features: Never satisfied with just good enough, Shimano always finds another way to improve the fishing experience. The Stradic FL now featur...

When fishing with soft plastics in deeper water we found that most of the jigheads we were using would lose their finish from scraping around the s...

Reel Features: Lightweight graphite G-Free Body, Propulsion line management spool. Rod Features: High quality graphite rod, Stainless steel frame g...

The Sinister Swim Tail XL has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have undergon...

Features: It’s time to take speed to the next level with our new Banshee Rod model! We spent a ton of time developing a new line to emphasize even ...

Features: Lighter, stronger and more balanced than any rotor system that’s come before, ‘Air Rotor’ delivers a great leap forward in rotor design...

Instant anti-reverse Aluminum reel spool Full metal body and sideplate CNC Gear Technology with brass main gear HT-100 drag system with wave spring...

When fishing with soft plastics in deeper water we found that most of the jigheads we were using would lose their finish from scraping around the s...

Angler's Choice venting tool quickly releases air from reef and bottom fish that have been brought to the surface too quickly. With a non-slip grip...

Reel Features: Superior Lightweight Design, Eight Class 5 ABEC stainless steel bearings, Patented TwinDrag® Feature, CVX® Technology, Stainless Ste...

Features:  Lightweight and incredibly strong, aluminium allows strength and weightlessness to be achieved without the cost and corrosion issues of ...

High-quality board to measure your best catch!

 Features:  MQ Body takes reel design to the next level. The MQ system does not require a body cover, instead using an engine plate to screw dire...

Rod Features: Premium-quality SCII graphite, Hard aluminum-oxide guides with black frames, Fuji ECS reel seat with black hood on casting models, Sp...

The Osprey Carbon Edition (CE) Spinning Reel is the shallow water enthusiast's dream reel. Starting at 6.5 oz with up to 24 lbs of Drag Capacity an...

NLBN screw lock jig heads keep your swimbait secured in a way never seen before. "No Super Glue Needed" cast after cast your bait will stay tightly...

Features: The Assault Rod brings a unique blend of power and sensitivity to a very light weight blank, powerful yet elegant. This rod design focuse...

With our NLBN 8" series we had one thing in mind, Big Fish, Big Baits!The NLBN 8" paddle tail was designed to be fished in any amount of current. T...

The SLIPSTREAM 280 Flying Fish is a revolutionary heavy duty Hybrid lure that has been designed to perfectly mimic a flying fish in both appearance...

The Ballistic you have come to know and love has been redesigned and upgraded. Still featuring the LT Concept for the ultimate in Light and Tough p...

This is not your ordinary combo but two quality components combined to form a smooth casting and operating rig. Designed for freshwater species lik...

Features: Cast farther and more accurate than ever with Bull Bay's custom designed Sniper Rod! Enhanced high quality carbon fiber & graphite bl...