Z-Man

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on th...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned ...

Features: Most durable saltwater swimbait on the market thanks to 10X Tough ElaZtech® construction, Deep profile mimics deep-bodied baitfish, Swims...

Features:10X Tough ElaZtech® construction for extreme durability, even in the harshest saltwater environments, impregnated with 100% natural Pro-Cu...

Features: Oversized 10" fish-shaped jerk bait ideal for a variety of big-fish applications, Extremely soft yet tear-resistant ElaZtech construction...

Features: Full-bodied, 8 inch swimbait ideal for targeting big bass, bull redfish, yellowtail, calico bass, muskie, pike, barracuda, jacks, bluefis...

Features: Flash of a spinnerbait, vibration of a crankbait, and profile of a jig combined in a single bait, Exclusive hex-shaped ChatterBlade® for ...

Features: Designed in conjunction with renowned bladed jig expert Brett Hite and leading Japanese lure company Evergreen International, Exclusive p...

Features: 10X Tough ElaZtech withstands abuse from aggressive gamefish and pesky bait-stealers better than any other shrimp imitation out there, Li...

Features: 2.75" stickbait profile with dimpled texture for natural feel, Custom ElaZtech formulation and salt content to provide the ideal sink rat...

Features: Legendary Trout Trick action and attraction, now available in 10X, Tough ElaZtech® construction!, Pairs perfectly with Trout Eye® jighead...