Freshwater Lures

We spared no expense to deliver the highest quality jig head on the market. Finally there is a small jig head with a stout hook to handle Big Fish....

The 5" paddle tail is designed to be one of the most versatile big-game saltwater swimbaits you can find. Sweep it along bottom or roll it through...

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the ...

The Lil Mullet is a 5.5 inch topwater/ sub-surface fluke style soft plastic with a perfect finger mullet silhouette . This bait pairs up nicely wit...

Developed by South Carolina seatrout fishing guru Ralph Phillips, the Trout Eye Jig head is the ideal jig head for inshore saltwater fishing. Scien...

The ULTIMATE fishing challenge! The Crap Corner Mystery Bag includes randomly selected items that are, well, crappy. We have created...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

The Sinister Swim Tail (S.S.T.) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have un...

"MirrOdine ® features a wide flash and darting side-to-side action!" MirrOdine ® feature bright, reflective, luminescent inserts, "fish calling" ra...

Yo-Zuri 3D Inshore Twitchbait Lures are a part of Yo-Zuri's 3D Inshore Series. Yo-Zuri 3D Inshore Series Lures feature a beautiful 3D Prism Finish ...

The Sinister Swim Tail XL has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have undergon...

Built with a custom wire weedguard engineered to prevent fouling or snagging when pulled through vegetation, wood, or oyster shell while still allo...

  The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and s...

The Roosta Popper hits the absolute sweet spot! One of the world's favorite surface poppers, this lure will not let you down. If you're new t...

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme...

The wait is finally over!!! Everything we love about the Little Mullet, in a 4" profile. Ultra-realistic mullet imitation. This bait can skip, wake...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Got-Cha™ Plugs are excellent for bluefish, Spanish mackerel, trout and other fish that feed on small bait fish. When fishing from piers and bridge...

NEW FOR 2022 – 3D INSHORE FINGERLING Yo-Zuri is proud to announce an exciting new addition to the 3D Inshore Series the 3D Inshore Fingerling. Desi...

Melding a weedless Texas rig with a free-pivoting jighead and the prominent strike target of oversized 3D eyes, the Texas Eye Jighead gives anglers...

When fishing with soft plastics in deeper water we found that most of the jigheads we were using would lose their finish from scraping around the s...

The Yo-Zuri 3D Inshore Topknock Pencil Lure features a unique one knock cadence rattle and top grade saltwater terminal tackle. Easy to walk Ideal...