Freshwater Lures

We spared no expense to deliver the highest quality jig head on the market. Finally there is a small jig head with a stout hook to handle Big Fish....

The 5" paddle tail is designed to be one of the most versatile big-game saltwater swimbaits you can find. Sweep it along bottom or roll it through...

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the ...

Developed by South Carolina seatrout fishing guru Ralph Phillips, the Trout Eye Jig head is the ideal jig head for inshore saltwater fishing. Scien...

The Roosta Popper hits the absolute sweet spot! One of the world's favorite surface poppers, this lure will not let you down. If you're new t...

The Lil Mullet is a 5.5 inch topwater/ sub-surface fluke style soft plastic with a perfect finger mullet silhouette . This bait pairs up nicely wit...

"MirrOdine ® features a wide flash and darting side-to-side action!" MirrOdine ® feature bright, reflective, luminescent inserts, "fish calling" ra...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

The wait is finally over!!! Everything we love about the Little Mullet, in a 4" profile. Ultra-realistic mullet imitation. This bait can skip, wake...

Got-Cha™ Plugs are excellent for bluefish, Spanish mackerel, trout and other fish that feed on small bait fish. When fishing from piers and bridge...

The Sinister Swim Tail (S.S.T.) has been designed with Slayer Inc.’s “Flow Motion” technology for maximum action and vibration. These baits have un...

  The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and s...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Features bright, reflective, luminescent inserts, "fish calling" rattles and natural 3-D eyes to enhance their realism, plus extra strong hooks. Wi...

The Got-Cha® Plug 500-Series Lure is ideal for bluefish, Spanish mackerel, trout, and other species that feed on small baitfish. When fishing from...

The Yo-Zuri 3D Inshore Topknock Pencil Lure features a unique one knock cadence rattle and top grade saltwater terminal tackle. Easy to walk Ideal...